Just over a week after The Last Exorcism's Chatroulette campaign received mainstream media coverage, YouTube is showing what it can do to turn heads with it's latest interactive takeover ad.
We don't want to give it away before you get to see this awesome video, but 'A hunter shoots a bear' takes over the top half of the web page and literally pulls the featured product out from it's residing ad, to change the course of the video in the coolest and most interactive way we've ever seen!
The product in question is actually Tipp-Ex. You know, that white fluid you use to 'white and rewrite' your sloppy pen habits. Although this may seem as unsuspecting-an-advertiser as Old Spice initially did to the YouTube generation, the way in which the product is integrated is just as clever.
(Read on for CNBC's discussion with entrepreneur Gary Vaynerchuk regarding Chatroulette and viral marketing.)
