Apple have launched announced launched the next major update of their iTunes software: iTunes 10.
Alongside some minor streamlining and UI tweaks, Apple have developed their own built-in social network called Ping.

Ping is 'a social network for music', a place where artists, listeners and friends come together to share their musical interests and tastes. The network resides within the iTunes store on your iPhone, iPod Touch or computer, and allows you to post statuses and other media to your feed, whilst 'following' your friends and favorite artistseses updates.

At a glance, the whole concept sounds completely un-original. Steve said himself "it's sorta like Facebook and Twitter meet iTunes" but the more you think about it, and the sheer number of people who download and rate music on iTunes every day, it's even more surprising that they haven't tried something like this before.